Apparently I am not the 1st to say this, but the small A6 flyers for the new season are quite ineffective. I viewed some punters at waxys on Sunday trying to figure out what they were for. Half of them could not read the small print, and those that had strong eyesight went down the list of socials and AGM's and completely missed the list of trips. By that time Manchester United had a corner and they lost interest.
I think for the same money, a single sided A5 flyer with larger type and a more prominent trip list is possible. Instead of publishing the socials list, I would put an email address for enquiries and set up an autoresponder on that address that sends the list of socials and the details about signing up.
No doubt an idea for next year.
